TBF WORK
WORK
Explore TBF’s portfolio of design-led innovation in practice; strategic design, innovation, and research-led projects. From global brand transformation to AI integration and rural SME innovation, our work demonstrates how the PBEE™ framework translates research-led thinking into responsible, future-focused outcomes across Europe and beyond.
Strategic Market Entry and Brand Development for ‘Relife’
TBF was engaged by Menarini, an international pharmaceutical leader, to support the launch of its new aesthetic dermatology brand, Relife, into the Irish market. This project required a research-driven, multidisciplinary approach combining strategic design, technical translation, stakeholder understanding, and brand alignment. We conducted an in-depth analysis of the organisation, its scientific research papers, competitor landscape, and existing brand architecture to identify a clear and compelling value proposition for both clinicians and the internal Menarini marketing team. The work involved translating complex scientific documentation into accessible practitioner-ready messaging, defining the brand voice, crafting differentiated market positioning, and designing a full strategic communication plan for external and internal audiences. Deliverables included an evidence-based market entry strategy, detailed brand visualisation guidance, social platform and content frameworks, strategic advertising recommendations, and tailored documentation for Menarini’s clients and in-house teams. This engagement illustrates TBF’s ability to blend research, design strategy, and clear communication to support high-stakes product launches within regulated industries.
Global Service Culture Programme for a Major International Airline
TBF was commissioned to develop a series of engaging internal video communications for the global customer service teams of British Airways. The project required a deep understanding of both the organisation’s internal service culture and the expectations of its worldwide customer base. Through extensive research and analysis, we identified the core value proposition for their distributed call-centre teams and designed a strategy focused on cultural alignment, team education, and strengthened accountability. The final output was a suite of motion-graphic videos and accompanying internal communications designed to promote ownership, empowerment, and a renewed sense of belonging across geographically dispersed teams. This programme supported measurable improvements in operational efficiency and contributed to reductions in service-related costs and waste. Our work spanned research, concept development, copywriting, design, branding, and internal communication planning, including content optimised for enterprise collaboration platforms.
Digital Systems Assessment and Strategic Technology Review
TBF was engaged by The Helix to conduct a strategic assessment of their digital assets and underlying technologies, with a particular focus on the performance, suitability, and long term viability of their website infrastructure. This work required a detailed analysis of existing systems, contracts, and in-house capability, alongside a comparative review of alternative technology solutions. Through rigorous research, data analysis, and cost benefit evaluation, we produced a comprehensive business case outlining the most effective digital strategy for the organisation’s future needs. The findings enabled senior management to make informed, evidence-based decisions about system upgrades, resource allocation, and long-term digital investment. This Digital for Business aligned engagement demonstrates TBF’s expertise in evaluating technical functionality, identifying strategic opportunities, and ensuring organisations adopt digital solutions that are fit for purpose, financially sound, and aligned with internal capabilities.
Strategic AI Integration for Senior Leadership Teams
TBF develops AI strategy and leadership programmes for organisations seeking to embed responsible, effective AI adoption across teams. These programmes blend strategic design, behavioural science, and PBEE™-aligned ethical frameworks to help leaders understand AI’s role in decision making, workflow optimisation, and organisational culture. Recent engagements have included developing role-based prompt libraries, ethical AI guidelines, department-level integration plans, and leadership intentions for digital transformation. The programmes emphasise practical capability building, culture change, and strategic alignment, enabling organisations to move beyond experimentation towards structured, sustainable AI integration. This work supports leaders in navigating complexity, improving operational efficiency, and strengthening their competitive position in an AI-driven environment.
PENS- AI Strategy, Leadership Development, and Organisational Capability Building
TBF partnered with PENS to design and deliver a bespoke AI leadership programme for senior managers and global department heads. The engagement focused on embedding AI strategically across the organisation, mapped to PENS values moving beyond experimentation towards structured, responsible integration. Drawing on the PBEE™ framework, behavioural science, and current AI ethics research, we built a multi-session programme combining executive education with practical implementation tools. This included role-based prompt libraries, ethical prompt refinement, leadership intentions planning, and department-level integration strategies supported by an AI Integration Canvas. The programme also emphasised organisational culture, aligning teams around responsible AI usage, future roles, and collaborative decision-making. Sessions equipped leaders to assess risks, strengthen governance, and identify high-value use cases, resulting in a clear roadmap for PENS to integrate AI in a way that enhances capability, productivity, and long-term strategic advantage
Louth Local Development Group – AI Digital Literacy & Inclusion Programme
Closing the Digital Divide Through Accessible, Responsible AI
Alongside our strategic AI programmes, TBF also delivered a digital inclusion initiative for Louth Local Development Group focused on introducing older adults and community members to AI in a safe, accessible, and empowering way. Grounded in the principle that innovation should belong to everyone, the programme was designed to close the digital divide by teaching participants how to use ChatGPT directly from their mobile phones, the device they already owned and felt comfortable with.
The sessions combined hands-on learning with responsible AI guidance, helping participants understand what AI is, how to use it ethically for personal (non-commercial) purposes, and how to recognise its limitations. Using simple, real-life prompts, learners explored practical applications such as planning meals from what they had at home, summarising documents and books, translating information, writing everyday emails, and engaging with cultural trends so they could stay connected socially. The programme gradually built confidence, culminating in creative exercises and interactive problem-solving that made the learning environment engaging, supportive, and memorable.
This work demonstrates TBF’s commitment to inclusive, place-based innovation by enabling people of all ages to participate confidently in an AI-enabled world, strengthening digital literacy, autonomy, and community resilience.
ETBs Innovation Strategy & PBEE™ Led Programme Development
TBF works with Education and Training Boards to design innovative, industry-aligned programmes using the PBEE™ framework. Each engagement begins with research and interviews with team members, managers, and co-ordinators to understand regional SME needs and identify the skills required to meet ETB KPIs for student engagement, placement, and progression.
We bring multiple ETBs together for collaborative PBEE™ workshops that support the co-creation of distinctive, future-ready educational offerings. These sessions build internal innovation capability while ensuring new programmes are relevant, competitive, and responsive to local labour-market demands.
TBF also provides ongoing CPD for ETB teachers and co-ordinators on emerging technologies, including AI, helping staff stay ahead of learners and differentiate their offerings within an increasingly competitive training landscape. Each project concludes with a tailored report for management, outlining insights, opportunities, and recommended programme pathways.
This work strengthens regional education ecosystems by combining research, strategic design, and practical innovation support.
Strategic Digital Positioning for an International Design Brand
TBF was commissioned to support Laurence Llewelyn-Bowen during a key phase of his company’s succession planning, where the priority was to strengthen the brand’s global digital presence while preparing it for long-term strategic growth. Drawing on our integrated approach to design strategy, innovation research, and the PBEE™ framework, we developed a targeted digital marketing strategy that elevated the brand’s online infrastructure, optimised its website for international markets, and clarified its value proposition for European and Asian audiences. This work extended beyond technical optimisation: it required a deep understanding of cultural expectations, premium design markets, and cross-regional customer behaviour, ensuring the brand could communicate consistently while adapting to diverse contexts. The project illustrates how TBF’s long-standing expertise in creativity, problem solving, and strategic innovation intersects naturally with digital transformation, supporting clients through pivotal commercial transitions while maintaining design integrity and future-focused thinking.
Technical Market Research and Strategic Positioning for Global Pharma Equipment
TBF partnered with Crest Solutions on an international research and strategy project supporting the company’s global presence in pharmaceutical labelling and automation. The work required deep technical understanding and the ability to translate complex engineering capabilities into clear, sector-specific value propositions. We conducted a comprehensive needs analysis across multiple market segments, identifying customer pain points, competitive gaps, and emerging opportunities within regulated pharma environments. From this research, we developed a unified strategic positioning framework, stabilised and strengthened brand messaging across all digital assets, and produced technical copywriting that aligned with global compliance expectations. The strategy was implemented across web, content, and communication systems, resulting in increased brand visibility, clearer differentiation, and measurable commercial impact. The project encompassed research, data analysis, copywriting, design, brand alignment, training, and website development, demonstrating TBF’s capacity to bridge complex technical domains with strategic clarity and market relevance.
Digital Integration Strategy for a Multi-Location Healthcare Provider
TBF partnered with Wilson’s Local Pharmacy to develop a unified digital strategy for its multi-location operations. The organisation faced fragmented systems, inconsistent processes, and limited visibility across stores, creating inefficiencies in customer service, stock management, and digital communication. Through a research-led Digital for Business process, including strategic review, staff interviews, industry analysis, and PBEE™-aligned mapping, we identified the core integration and capability gaps affecting performance. We then developed a strategic digital roadmap outlining opportunities for system consolidation, automation, CRM adoption, and enhanced online presence. This digital transformation strategy provides Wilson’s with a clear path towards a coordinated, secure, and digital-first operation that strengthens efficiency, customer engagement, and long-term competitiveness across all locations.
Place-Based Innovation for Rural and Regional Enterprise
TBF designs and delivers place-based innovation programmes that help communities, schools, enterprise bodies, and local authorities build long-term innovation capacity. Grounded in the PBEE™ framework and informed by ongoing doctoral research, these programmes combine design thinking, systems perspectives, and participatory research to support local entrepreneurship and community development. Work includes multi-stakeholder facilitation, design-led problem identification, innovation workshops for youth and SMEs, and strategic roadmapping for regional development. These programmes have been adopted by enterprise offices, secondary schools, and regional partners, demonstrating how research-informed design strategy can strengthen local resilience, foster new economic opportunities, and build sustainable innovation ecosystems.
AI Capability Building for Not-for-Profit and Community Organisations
TBF delivered an applied AI training and innovation programme for Louth Local Development Group, designed to strengthen organisational readiness, improve funding competitiveness, and enable responsible use of emerging technologies. The programme focused on how AI can support funding application processes from opportunity scanning to narrative development, while ensuring compliance with ethical standards, data protection, and the evolving EU AI Act. Grounded in the PBEE™ framework and informed by current research on AI risks and governance, the programme combined practical demonstrations with strategic guidance on transparency, accountability, and safe adoption in community and non-profit settings. Participants gained the capability to integrate AI into workflows responsibly, assess risks confidently, and leverage AI tools to enhance impact-led funding proposals. This work demonstrates TBF’s ability to support place-based, mission-driven organisations in building future-ready digital and organisational capacity.
Applied Learning Programmes for Public Servants, Corporate Teams, and SME Leaders
TBF delivers a suite of research-informed AI education programmes for government agencies, Skillnet networks, Local Enterprise Offices, public servants, and corporate leadership teams. These programmes are grounded in the PBEE™ framework and shaped by current academic research on responsible innovation, organisational behaviour, and digital transformation. Each programme blends strategic insight with hands-on, scenario-based learning and is adapted to the context and maturity level of the participants. Our portfolio includes:
ChatGPT for Digital Marketing; applied generative AI for content creation, audience adaptation, and campaign efficiency.
ChatGPT Advanced; advanced prompt engineering, chatbots, dynamic advertising, and creative AI (DALL·E).
AI Power Focus: Smarter Work, Healthier You; behaviourally informed approaches to focus, workload, and healthy performance using AI.
AI Automation for Teams; practical adoption of CoPilot, Power Automate, MS Teams, Power BI, Notion and workflow automation tools.
Re-framing HR in the Age of AI; talent, performance, culture, and ethical workforce redesign in an AI-enabled environment.
AI for Non-Finance Managers; decision-support analytics, financial reasoning, and rapid scenario modelling using AI.
AI Strategy & Implementation for Public Servants; governance, risk, ethical adoption, procurement alignment, and EU AI Act readiness.
Sector-specific compliance and regulatory programmes; ensuring responsible and legally aligned use of AI across highly regulated environments.
These programmes equip participants with the skills, ethical grounding, and strategic clarity required to integrate AI into their daily work.
SPR-X™ – Youth Innovation Programme
Design Thinking & Innovation Skills for Young Entrepreneurs
SPR-X™ is TBF’s youth innovation programme designed to build early-stage entrepreneurial and creative problem-solving skills among Transition Year students. Grounded in the PBEE™ framework and informed by place-based innovation research, SPR-X™ prepares students for programmes such as the Student Enterprise Programme, Young Social Innovators, and LEO youth entrepreneurship initiatives.
Through facilitated workshops, students learn how to identify real community problems, develop user-centred insights, generate ideas, test assumptions, and shape viable project concepts. The programme builds confidence, teamwork, communication skills, and the ability to turn ideas into structured plans. Many participants progress to develop projects for SEP and YSI with stronger clarity, improved presentation and pitching skills, and greater awareness of sustainability, inclusion, and social impact.
SPR-X™ is available under licence, with optional CPD teacher training and certification to support schools in delivering innovation education sustainably. The programme has been used by LEOs, ETBs, and youth enterprise partners to strengthen entrepreneurial mindsets, encourage community-focused problem solving, and support the development of resilient young innovators.
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Address
Teamwoodcraft House, Ballybrittas, Co. Laois.
R32 H9F2
Phone Number
(+353) 85-856-4627